The target audience of the game was children between the ages of 8 and 14, although VMK was designed to be enjoyed by guests of all ages. Despite no long-term intentions, it gained popularity and eventually became a long-term venture on its own. VMK initially launched as part of the Happiest Celebration on Earth promotional campaign, commemorating Disneyland's 50th anniversary. The beta version opened publicly on May 23, 2005, with new lands opening up through 2007.
It was a virtual representation of the Disneyland-style theme parks, containing areas and minigames which were based on real park scenery and attractions. Virtual Magic Kingdom, also known as VMK, was a massively multiplayer online game developed by Walt Disney Parks and Resorts and Sulake and published by The Walt Disney Company. Fiona Romeo, Seth Mendelsohn, Jeremy Malillin
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